It’s all about the challenge
Fantastic Services were featured in Real Business magazine this month. Real Business magazine has been the champion of UK enterprise for more than 17 years. They are the most read SME website dedicated to high-growth businesses and entrepreneurs. In the article, they describe Fantastic Services as a challenger brand. A brand that is giving the market leaders in the service industry a good run for their money.
So, what makes a successful challenger brand? Well, it’s all about company culture. Great challenger brands have a defined culture that runs through the core of their company. A culture, that focuses on doing things exceptionally well. A culture where making the customers experience easier is key! A good challenger brand is constantly questioning, innovating and improving. It can be about seeing something the customers need without the customer even knowing they needed it!
Take Fantastic Services, they offer everything from cleaning and gardening help, to pest control and pet care support. Now these services aren’t anything new to the service industry but through a new iPhone app, they’ve become a one stop shop for all service needs. Customers don’t have to individually source the different types of services that they need. With a couple of quick swipes up to eight different types of services can be booked for the same day. What a way to make the consumer’s life so much easier! These days everyone has access to the web in their pocket, technology is with us everywhere we go. A challenger brand is always looking to capitalise on gaps in the market and introducing new ways of thinking.
A great challenger is also visible to their customers and they communicate effectively on social media and are regularly featured in the press. Challenger brands know who they are and consistently talk to their customers in the same company voice. They are constantly evolving and looking for ways to be innovative and to be better. It’s a great compliment for Fantastic Services to be considered a challenger brand and hope that we continue to give the competition something to think about. We also aim to keep providing high quality services and innovative ideas to our customers.