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Unless you’ve been living under a rock, we are all aware of how technology is embedded in our lives – from morning to night we search, watch, read, flick, swipe, chat and buy on one or a whole selection of devices.
For companies across the globe, technology often is at the heart of business development and a key driver of innovation.
Technology is changing the face of business every day and it is no different for us at Fantastic Services. It is easy to see how some companies become blinded by the latest tools which pop up promising bigger and better results, contributing to them losing sight of the real connection businesses should have with their customers.
A self-confessed technophile, Rune Sovndahl is the CEO and co-founder of Fantastic Services. He also happens to be a fan of ITProPortal.com. This website was one of the first to start up in 1999 and is now the UK’s leading and most trusted online resource for stories, trends, guides and reviews for all things tech.
Rune recently wrote an article for them discussing how technology is transforming the domestic services sector.
He is ideally placed to answer this question and you can take a look at the article in full here.
Why the Customer Is Still King
However, if you’re pushed for time, here’s a short and sweet summary of what he had to say on the subject.
Technology has given us the ability to work anywhere, anytime, and in collaboration with almost anyone around the world. It has also made it much easier to identify and address customer needs and concerns. And this is where the sweet spot can be felt.
Customers are demanding more from businesses than ever before and, with competition even more intense, it has never been more vital to hear and understand them and then be able to respond quickly. The customer experience is critical to maintaining a competitive edge and setting the standard for success.
Technology is not the be-all and end-all of a successful business. The relationship between the user, the technology and the brand should elevate the customer’s experience of their service.
This is what we here at Fantastic Services aim to do every day.